Two Sixty-Minute Class Periods
The learners will:
- list attributes of effective advertising.
- design colorful posters advertising the project.
- include the philanthropic purpose of the project on his/her poster.
- utilize correct punctuation and capitalization in his/her letter.
- correctly formulate complete thoughts in the letter.
- use correct friendly-letter format.
- practice making change with money.
Day One:
Anticipatory Set:
Gather students in a group and read Good Lemonade by Frank Asch. At the conclusion of the story, discuss the story, especially concentrating on the lemonade sale and the ways they let people know about the sale. Lead them in a discussion of the importance of advertising.
Day Two
In this lesson, students will be sending home a letter requesting snacks for the project and/or explaining the philanthropic purpose of the sale.
Invite someone from an advertising firm to talk to the students about the basic elements of advertising.
Lesson Developed By:
Pat OgnisantiAll rights reserved. Permission is granted to freely use this information for nonprofit (noncommercial), educational purposes only. Copyright must be acknowledged on all copies.