Learning to Give, Philanthropy education resources that teach giving and civic engagement
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Purpose:
Duration:
One Forty-Five Minute Class Period
Objectives:
The learner will:
- describe how a corporate sponsor helps communities.
- chart how corporate funds are spent for the common good.
Materials:
- Internet access
- Transparency of A Piece of Corporation Philanthropy Pie (Attachment One)
- Overhead Projector and transparency markers
- A Piece of Corporation Philanthropy Pie (Attachment One)
- A Little PSA (Attachment Two)
- Quaker Oats Annual Report (Attachment Three)
- Providing a Helping Hand (Attachment Four)
- Word cards: public good, public service, philanthropy, society, economics, percentage, graph, annual report, public service announcement, public television
Instructional Procedure(s):
- Explain that consumers pay corporations for their services or products. Therefore, corporations have an obligation/commitment to inform and create a sense of well being for members of society. Using the word cards, explain:
- public service to perform a deed that contributes to the general welfare of all.
- philanthropy the giving of one's time, talent or treasure for the sake of another- or for the common good of society.
- public service announcement (PSA) a free message or announcement to inform or educate the public. A "PSA" can be donated by a radio or TV station or it can be paid for by a company or corporation in the interest of public information.
- public television public television is non-commercial television. A basic difference between public and commercial television is the focus on the type of programming that public television produces: educational, children's, music, drama, nature and science. Public television stations must buy their programs. Since public television stations cannot generate revenues from advertisers, they must depend on local businesses and individuals to help purchase or produce programs.
- What are some ways that corporations can give back to the community? Why should they give back? Would people notice if they didn't give back? Why or why not?
- Assign reading partners to read one paragraph of Quaker Oats Annual Report (Attachment Three). Provide highlighters to mark key words and concepts. Explain that each group should read and discuss what the main idea could be for that paragraph or section. (Time: ten minutes) When the class has reconvened, select one student to take notes on the chart paper as each group shares a key point from its paragraph. Assign one student to use a calculator and keep a running total of the dollar amounts mentioned in the article. Put the total amount at the end of the chart. The chart paper should be displayed in a prominent place for all to see. (Teacher Note: This allows all students to have a summary with the figures to use for the pie graph without the responsibility of reading the entire article.)
- Give each student A Piece of Corporation Philanthropy Pie (Attachment One). Ask, "Does this company give back to the community?" Point out examples using the chart paper summary. Demonstrate, using a transparency of A Piece of Corporation Philanthropy Pie, how to divide and fill in the chart using the funding information from the annual report as recorded on the class chart. Do one or two pieces of the pie together and then assign the students to complete it on their own, as well as writing the paragraph.
Anticipatory Set:
Do you know someone who smokes? Do you know who Joe Camel is? Where have you seen his picture/image? Should cigarette companies encourage children to smoke? Why or why not? Say to the students: "A cigarette manufacturer recently placed an advertisement/commercial on television to explain the harm that cigarette smoking can do to people. Why did the company do that?"
Teacher's Note: Teachers may want to use actual dollar amount when working with elementary students who have not had an opportunity to work with percentages.
Assessment:
The pie chart and paragraph on the back of the chart will serve as the assessment.
Rubric
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1 Point |
2 Points |
3 Points |
4 Points |
5 Points |
| Includes two of the items and a partial paragraph. | Includes three items and a partial paragraph. | Includes three items and paragraph about how the money was dispersed. | Includes name of the corporation, four items and a paragraph about how the money was dispersed. | Includes name of corporation, actual funding opportunities, money amounts and a paragraph about how the money was dispersed. |
School/Home Connection:
Keep track of public service announcements on television or radio for three days on A Little PSA (Attachment Two) or keep a chart of times when you have observed someone providing a "helping hand." Use Providing a Helping Hand (Attachment Four) for this activity.
Cross-Curriculum Extensions:
Using Microsoft Excel© or another spreadsheet software, demonstrate for students how to create a computerized pie chart by inputting the information from the summary chart.
Bibliographical References:
- Glossary of Terms http://learningtogive.org/resources/vocabulary.asp
- Investor Words http://www.investorwords.com
Lesson Developed By:
Ramona PurdyDetroit Public Schools
Van Zile Elementary School
Detroit, MI 48234
Handouts:
Handout 1Print Handout 1
A Piece of Corporation Philanthropy Pie
Directions: Divide the pie graph by using the information on the class chart. Name and label the graph. Explain, by writing a brief paragraph on the back of this sheet, how this corporation has benefited the communities in which it is located.
Handout 2Print Handout 2
A Little PSA
Directions: Record Public Service Announcements by corporations from TV or radio for three days.
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Date |
Time |
The PSA was about . . . |
Corporation Sponsor |
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Handout 3Print Handout 3
Quaker Oats Annual Report
From Web site located at:
http://www.pepsico.com/PEP_Investors/AnnualReports/index.cfm
Quaker is committed to supporting the communities in which we manufacture and market products. Through The Quaker Oats Foundation, corporate community relations and volunteer programs, the Company supports groups and activities that strengthen the community, develops a diverse work force and supplier base, and builds positive relationships with community groups and neighbors. The primary areas for support in 1999 were nutrition education, hunger relief and minority education.
In 1999, The Quaker Oats Company and The Quaker Oats Foundation contributed approximately $3.0 million in cash grants and $17.8 million in food product donations to support our communities.
Quaker was recognized as one of America's 50 top profit-sharers (as measured by charitable giving as a percent of pretax income) in Worth magazine's December/January 2000 issue, which profiled America's most generous companies. The magazine surveyed 500 of America's largest corporations in a joint project with the Council on Economic Priorities (CEP), a public service organization dedicated to analyzing the social and environmental records of corporations. CEP publishes its findings annually in the book "Shopping for A Better World," a consumer guide to socially responsible shopping.
The Quaker Oats Foundation
In 1999, the Foundation made contributions totaling more than $1.9 million. Direct grants were made to 59 organizations, totaling $896,500. Ninety percent of those dollars benefited communities where Quaker has a facility. Examples of the Foundation's grants during the year include support to: the National Hispanic Scholarship Fund, the NAACP, the NAACP ACT-SO scholarship awards program, City of Chicago Gospel Festival, the American Indian College Fund, the Chinese American Service League, the Greater Chicago Food Depository, Junior Achievement, the Chicago Public Schools' Partners Program, and CARE.
The Foundation contributed about $82,000 in scholarships for children of Quaker employees through the National Merit Scholarship Program. It also provided substantial support to local United Way campaigns. In 1999, the Foundation's contributions to 18 United Way campaigns throughout the country totaled nearly $380,000. Combined with Quaker employee contributions of nearly $946,000, employees and the Foundation contributed more than $1.3 million to United Way in 1999.
In addition to direct grants, The Quaker Oats Foundation encourages and enhances the philanthropic activity of our employees through a matching gifts program. In 1999, 970 not-for-profit organizations received more than $560,000 in matching gifts through Quaker's Foundation and more than $544,000 from Quaker employees, for a total of $1.1 million.
Community Relations and Volunteer Programs
Around the block and around the country, Quaker supports communities where it does business. Support ranges from financial contributions and product donations to volunteer efforts by Quaker employees. In 1999, Quaker provided nearly $950,000 in company support to various not-for-profit organizations throughout the country. Examples include: the League of United Latin American Citizens, the United Negro College Fund, Chicago Urban League, Cabrini-Green Tutoring Program, Chicago Cares Volunteer Program, Chicago Foundation for Women, YMCA, Spanish Coalition for Jobs, Metropolitan Family Services, Boys and Girls Clubs, and the National Council of LaRaza.
Quaker has a long history of encouraging and supporting employee volunteer programs, both at our corporate headquarters and at local facilities throughout the United States. Employee volunteer efforts are wide-ranging, including tutoring and school mentoring programs and a variety of walks and runs for causes such as the March of Dimes' Walk America, the Greater Chicago Food Depository's Walk for Hunger and various marathons that support research efforts on behalf of AIDS, cancer, diabetes and heart disease. In addition, many Quaker employees work at food banks, solicit donors for blood and bone-marrow drives, work with Boy and Girl Scouts, staff shelters and food pantries, and provide food, clothing and toys to various not-for-profit organizations.
Corporate Social Responsibility
The Quaker Oats Foundation publishes an annual report and the Company also makes available several reports detailing its community outreach efforts.
Handout 4Print Handout 4
Providing a Helping Hand
Directions: Record the acts of philanthropy any time someone unselfishly provides a helping hand. Keep the chart for one day. On the back of this sheet, write a short paragraph telling which one of these recorded actions you would feel like doing. Why?
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Who? |
What did the person do? |
Did it show time, talent, or treasure? |
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Unit Contents:
Overview:Closer to the Ground Summary
Lessons:
- 1.
- Sharing the Wealth
- 2.
- Providing a Helping Hand
- 3.
- Forecast Sunny and Warm
- 4.
- People Take the Stand
All rights reserved. Permission is granted to freely use this information for nonprofit (noncommercial), educational purposes only. Copyright must be acknowledged on all copies.
