Learning to Give, Philanthropy education resources that teach giving and civic engagement
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Purpose:
The purpose of this lesson is have the learners plan and set up an Art Exhibit and Auction to create an awareness of the problems associated with waste disposal within their community, and raise funds to contribute to a locally identified non-profit organization that promotes recycling efforts/projects.
Duration:
Five Forty-Five Minute Class Periods
Objectives:
The learner will:
- generate a plan of action for hosting an Art Exhibit and Auction.
- design marketing flyers/invitations for an Art Exhibit and Auction.
- identify a local non-profit organization that promotes recycling efforts/ projects.
- contribute money raised at the art auction to a local non-profit organization that promotes recycling efforts/projects.
Service Experience:
Hosting an Art Exhibit and Auction
Materials:
- a variety of newspaper/magazine full-page marketing ads or commercials
- computers/printer
- blank school stationary or standard computer paper
- highlighters
- A Plan of Action (Attachment One)
- The Details (Attachment Two)
- The Bid (Attachment Three)
- sticky dots or small self-stick notes
- three coffee cans (large size)
Teacher Note: Have arrangements for the date and location of the Art Exhibit and Auction scheduled prior to this unit as it may need to be booked in advance. Using an empty classroom or the school library is an option, but finding a place in the community may increase visibility by having longer hours and drawing a bigger audience, as well as eliminating problems associated with having visitors in and out of your school building.
Instructional Procedure(s):
Anticipatory Set:
As the learners enter the classroom, have some of the more common slogans/ads displayed on the board using a variety of writing styles. i.e. Are You With Us?, Just Do It, Raising the Bar; The Sleep You’ve Been Dreaming Of; Live Tastefully, Pure Relaxation; Down on the Farm; All Natural Flavor; The Quicker Picker Upper; It’s Everywhere You Want to Be; Bet You Can’t Eat Just One; Can You Hear Me Now?, etc..(For additional ad slogans http://www.adslogans.co.uk/hof/3top10.html.) Ask the learners if they can identify these phrases and add to them some of the more popular ones of the day. Record their response on the board asking those who contributed the phrase to also indicate the product or service being offered or sold, and why they think it is an appropriate slogan/ad.
- Ask learners what they think the purpose of a slogan/ad/or marketing campaign is and who might be the intended audience.
- Inform the learners that they will soon be involved in developing a marketing campaign to help promote the Art Exhibit and Auction of their “Trash to Treasure” artifacts and like all good marketing campaigns, they will want something that will “catch” the attention of their intended audience
- Assign the learners in teams of four and distribute A Plan of Action (Attachment One). Tell each team that they are being assigned the responsibility of putting together a marketing campaign to promote the Art Exhibit and Auction that features slogans/ads as well as the details of the event.
- Distribute The Details (Attachment Two) and provide the learners information regarding the date, time, and location of the Art Exhibit and Auction.
- Announce that all the market campaign proposals must be clearly spelled out in The Details (Attachment Two) and presented to the entire class, by the assigned date, at which time a vote will be held to determine the winning Art Exhibit and Auction marketing campaign.
- On the assigned date, have each group take three to four minutes to present their marketing campaign ideas. Instruct the class not to comment on anyone else’s ideas as only the learner presenting for his/her group is allowed to speak. When each group has completed their presentation, display each group’s The Details (Attachment Two) form. Give each learner a sticky dot or small self-stick note. Instruct them that they are to vote for their choice of marketing campaigns by placing their sticky dot(s) or notes beneath The Details (Attachment Two) form. (The teacher should decide if the learners can vote for their own marketing plan or not.
- Count the number of votes for each plan and declare the winning marketing campaign. In the event of a tie conduct a run-off vote of those proposals involved in the tie using the same procedure described above.
- Announce the need for all the learners to sign up to work on implementing the winning market campaign in the following areas:
- Developing the Flyer
- Developing the Ad
- Developing the Lay Out of the Exhibit
- Assign the team members of the winning marketing campaign to serve as leaders in each of these areas to help direct the activities of the market plan as well as share the date by which all aspects of the campaign are be completed and displayed to the public.
- Schedule learners to act as docents for specific times on the day of the Art Exhibit as well as oversee the Silent Auction (NOTE: The procedure for the action should be as follows: On a slip of paper, the bidders indicate the name of the artifact they are bidding on, the amount of their bid, and how he or she can be contacted should they be the highest bidder. These slips of paper are to be placed in the decorated coffee cans situated around the exhibit area. To promote continuity The Bid (Attachment Three) can be copied and made available at the exhibit site.)
- The learners assigned in Lesson Four to conduct a search for local, state or national non-profit organizations that promote recycling efforts, are to decide on what organization will be the recipient of the funds raised during the Art Exhibit and Auction. They will present this decision to the class along with rationale for their selection. They will also be responsible to decorate three containers to be used at the Art Exhibit and Art Auction as a deposit for the bidding and/or donations.
- After hosting the Art Fair and Auction, determine the winning bids, collect the bid money, distribute the artifacts, and contribute the proceeds to the selected nonprofit organization. Conclude this lesson with by asking each student to reflect on the following prompt: “Doing this project, I learned that…. and “…If this were to be done again in another year I would suggest that…”
Assessment:
The involvement of the learners in the class discussions, the group work on the marketing campaign proposals, the individual efforts reflected in the specifically assigned tasks and the depth of refection form the assessment for this lesson.
Bibliographical References:
- For Additional Ad Slogans: http://www.adslogans.co.uk/hof/3top10.html
- For Additional Related Units/Lessons: www.learningtogive.org
Lesson Developed By:
Cheryl LarkinPontiac School District
Madison Middle School
Pontiac, MI 48340
Handouts:
Handout 1Print Handout 1
A Plan of Action
You have just been hired as part of a marketing design team. It is the responsibility of your team to design a marketing plan for our upcoming Art Exhibit and Auction. The goal is to hire the design team that has the “catchiest” and most well organized campaign so you will be competing against several other teams. You are working under a deadline because the company is asking for all ideas to be presented on ____________.
Things to Consider
Publicity
Focus on ways to get people to come to the Art Exhibit and Auction. Your plan might include making contact with the local radio stations and newspapers, as well as local businesses. You will want an advertising flyer and a written ad for advertising in the newspaper and on the radio. You will also want to plan some type of advertising to put around the facility on the day of the event and possibly signs placed along the route to the facility. You will need a “welcoming” or introduction poster to be placed at the entrance.
The Exhibition
Designing the exhibition can be very time consuming. You have to be familiar enough with the space to decide the best set up and arrangement for each of the pieces. You focus on where to put the pieces as well as which pieces go best next to each other. You will also need to be aware of any obstacles in your space, such as permanent fixtures or furniture. Try to set things up so that any these obstacles are not in the physical or visual path of the viewers. You will also need to consider any furniture, materials or tools that are necessary for the display.
Additional Considerations
Another element to consider will be the staff that is there to greet the guests. (You may only choose to have “greeters” on the day of the auction.) You may also add any or all of the following to your plan: Auction paddles or something for the buyers to use during the auction to signify that they are bidding, name plates for each displayed piece, special invitations for important guests, name tags for the staff, designing a bill of sale for buyers to be used as a tax write-off, and refreshments. You may also want a special box and sign for donations.
Handout 2Print Handout 2
The Details
Your marketing campaign must include each of the following components.
- A Sample Marketing Flyer to be posted in local businesses and sent home with the learners.
- A Sample of an Introduction Poster that is displayed at the entrance of your exhibit
- A layout sketch designating the areas used for display
- Suggestions for distribution of any funds collected during the project.
- Any additional items your team feels should be included
Use the table below to define your plan for each of the required elements.
In column 2 write down any specifics regarding materials needed for this component.
In column 3 write down how/where this will be circulated.
Materials Needed Circulation Ideas
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Marketing Flyer |
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Marketing Ad |
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A Layout Sketch |
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Add’t Items |
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Add’t Items |
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Handout 3Print Handout 3
The Bid
The Name of the Artifact___________________________________________________________________________
The Price Being Bid___________________________________________ $__________________________________
Name _________________________________________________________________________________________
Contact Information ______________________________________________________________________________
The Name of the Artifact___________________________________________________________________________
The Price Being Bid___________________________________________ $__________________________________
Name _________________________________________________________________________________________
Contact Information ______________________________________________________________________________
The Name of the Artifact___________________________________________________________________________
The Price Being Bid___________________________________________ $__________________________________
Name _________________________________________________________________________________________
Contact Information ______________________________________________________________________________
Unit Contents:
Overview:One Person's Trash Summary
Lessons:
- 1.
- Molehill or Mountain
- 2.
- Breaking It Down
- 3.
- Another Person's Treasure
- 4.
- Trash to Treasure
- 5.
- Treasuring a Trash-less Tomorrow
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