The learner will:
- identify some familiar companies that do philanthropy.
- identify some recipients of corporate philanthropy.
- Corporate Philanthropy (Attachment One)
- Corporate Philanthropy Data Chart (Attachment Two)
- Optional: posters/t-shirts (advertising corporate sponsors), TV set, VCR and videotape
Students will be asked to complete Corporate Philanthropy (Attachment One).
Anticipatory Set: Show the students as many examples as possible of corporate philanthropy. Excellent sources are brief video clips from the credits of public television programs, posters for events that are "sponsored by" a corporation, T-shirts for public events (which often list sponsors on the back), etc. After allowing the students to view and/or examine these materials, ask students whether these sponsors are making money or spending money.
Begin a class discussion where students analyze why corporations spend money to sponsor events. It is important that students bring up the purposes of corporate philanthropy and what they gain, such as advertising, consumer goodwill, tax benefits, etc. Make students aware of any benefits their school or school district may be receiving from corporate partners.
Give students Corporate Philanthropy (see Attachment One) as a homework assignment. Read through the worksheet with the class and answer questions, as necessary.
Collect the assignments and use the data to complete the Corporate Philanthropy Data Chart (see Attachment Two). The chart may be duplicated on large butcher paper or reproduced for student copies. Discuss which companies are involved in philanthropy and who receives their support. Discuss whether the class, school, or district receive any corporate philanthropy. Summarize why companies do philanthropy.
The assessment for this lesson is the completion of the Attachment One: Corporate Philanthropy homework worksheet. Students must supply feasible answers (as judged by the teacher) to all questions.
Strand PHIL.III Philanthropy and the Individual
Standard PI 01. Reasons for Individual Philanthropy
Benchmark E.11 Identify an example of corporate philanthropy and citizenship.