Strand PHIL.IV Volunteering and Service
Standard VS 04. Raising Private Resources
Benchmark MS.1 Explain in a case statement why resources (volunteers and money) are needed.
Students will be able to demonstrate the importance of promotion and advertising to recruit individuals to participate in a philanthropic organization.
The learner will:
- identify four elements of an effective pamphlet for a philanthropic organization.
- design a tri-fold pamphlet to advertise and/or promote their philanthropic organization.
Promotional pamphlets, drawing paper, colored pencils, markers, scissors, and construction paper.
Anticipatory Set: Tell students to imagine that their profession is advertising or promotion. Ask them to identify what it would take for them to really "sit up and notice” a pamphlet. Let students describe what they would like to see.
Bring to class three or four pamphlets from Michigan organizations and ask students to evaluate them. In small groups, the students will be given one pamphlet. They are to be given five minutes to write the strengths and weaknesses of the brochure’s lay-out and copy on a piece of paper. Then the groups will share their conclusions with the whole class. Facilitate a discussion about eye-catching details and other appealing characteristics of promotional pamphlets.
Have students begin a rough draft of a promotional brochure in class. The final copy should be computer-processed or typed and should look professional. It should include the organization’s name, mission statement, information about the group and how to become involved.
An exceptional pamphlet will have all of the required elements plus evidence of creativity and extra research. A proficient pamphlet has only the required elements, but is accurately done.